"Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc." (You've Got Mail). Instead of paying $0.60 for add-ons to their coffee, customers can now use 25 "Stars". Is Starbucks revamping their rewards program or trying to dissociate consumer expenditures from traditional fiat currency? Contact RPY for a conversation on how to create innovative solutions for your customers.